Pathable to Power Attendee Community at Seattle Interactive Conference

Posted Aug 2, 2011

Pathable to Power Attendee Community at Seattle Interactive Conference’s November 2-3 Event

Seattle, WA – August 2, 2011 – Seattle Interactive Conference (www.seattleinteractive.com), a major two-day event celebrating the convergence of online technology, creativity, and emerging trends in one of the world's most innovative cities, today announced a partnership with Pathable, Inc. (www.pathable.com) in which Pathable will host the conference’s social media community for attendees.  Pathable will offer Seattle Interactive Conference (SIC) attendees the ability to network before before, during and after the event through a rich, social media-based online community.

Set in The Conference Center at the Washington State Convention Center in downtown Seattle, SIC will feature visionary speakers in areas ranging from online commerce and social media to gaming, interactive advertising, entertainment, and more.  The conference will also include a packed schedule of business networking opportunities and distinctly Seattle-flavored social events.

SIC and Pathable’s partnership will give attendees the chance to see those from their respective existing LinkedIn and Twitter networks who are attending, as well as discover and connect with new contacts through a unique tag-based system. Pathable takes the difficulty out of meeting like-minded attendees by recommending “matches,” simplifying the process of connecting with those who share interests, starting conversations around a specific session or a topic of interest. The robust Pathable community also allows attendees to build and sync their personal conference schedule with calendars on iPhone, Blackberry or Outlook. A real-time Twitter feed within the community will give attendees a streaming look at what’s being said about SIC. The interactive tradeshow map will make it easy to find vendors’ locations in the hall and see which reps will be on-site. The SIC community will be available before, during and after the event, encouraging year-round networking.

 “Through research and testing, we know that the biggest reason that people come to events is to network with others and that the networking shouldn’t stop and start within the event dates” said Jordan Schwartz, CEO and co-founder of Pathable. “Pathable’s technology takes the pain out of meeting people, and better yet, lets attendees see who they should be meeting to help make those meaningful connections.”

 “As part of a wide range of programming and events, SIC will provide a unique forum for professional networking and we are very pleased to be working with Pathable on that front,” said Brian Rauschenbach, SIC curator.

About Pathable

Pathable, Inc., a privately held Seattle-based company, was founded in 2007. Since that time, it has served hundreds of events, including those of Microsoft, SAP, GE Healthcare, Meeting Professionals International, and Dell, with a private, branded on-line event communities that allow attendees to connect, schedule meetings, choose their session schedules and visit exhibitors for months around a face-to-face event. For more information about Pathable, please visit www.pathable.com.

About Seattle Interactive Conference

The first-annual Seattle Interactive Conference is a two-day event celebrating the convergence of online technology, creativity, and emerging trends in one of the world's most innovative cities.  SIC brings together entrepreneurs, developers and online business professionals from throughout the US and beyond for a powerful combination of in-depth presentations, networking opportunities, and uniquely Seattle social events.   Attendees have the rare opportunity to explore transformative technologies and business models with visionary thinkers and peers in areas ranging from online commerce and social media to gaming, interactive advertising, entertainment, and much more.

For further information, please contact:
Mark S. Peterson
Pointer PR LLC
mark@pointerpr.com
206-390-0204

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