SIC Sessions
 

2011 Biznik Stage

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The Biznik Team is pumped to bring you a stellar lineup for the Entrepreneurial Stage at SIC. The overall theme for SIC is transformations, and the entrepreneurs on the Biznik Stage get what it takes to move your business from here to there. A transformation from an old way of doing things to a new way requires the right mix of innovation and risk.
 
The presenters on the Biznik Stage will examine that risk; what transformations take place in you, your product, and the culture around you when you do something that is innovative and changes how the game is played.

Speakers

Warren Etheredge

The Warren Report

Panelist

Warren Etheredge didn't speak until he was 6 years old; he's been going strong ever since, making a lively livelihood and the most out of every conversation, elevating small talk to high art, discourse to an ideal. He talks. He teaches. He interviews. He has conducted over 1,500 interviews ― in print, on camera, on stage ― with a wide range of filmmakers, authors, personalities and smarties including Amy Sedaris, Darren Aronofsky, Michael Pollan, Charlie Kaufman, Naomi Watts, Salman Rushdie, Robert Duvall, Alexander Payne, Nora Ephron, Augusten Burroughs, Michael Lewis and Chuck Palahniuk. He hosts The High Bar, the award-winning weekly television series devoted to “raising the bar” through light-hearted conversation with people who care about culture that matters. He is the founder of The Warren Report and as such curates and hosts over 200 events every year. He is also one of the founding faculty of The Film School, former Curator for the 1 Reel Film Festival (at Bumbershoot), a published author, an Off-Broadway produced playwright, an acclaimed documentarian, a regular contributor to public radio and, internationally, a much sought-after public speaker on myriad topics..

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Andrew Corey

KEXP

Panelist

As Programming Manager, Andrew manages the day-to-day operations of the Programming department and works with the DJs to bring more music into more people’s lives – serving listeners and championing artists. He has experience with music licensing, intellectual property issues, media policy, economics and political communication. His love and support for independent music and non-commercial radio developed in part from growing up with more classic rock radio than one could imagine, and he now has the privilege of helping KEXP pursue its mission to enrich people’s lives through music and discovery.

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Jennifer Shea

Trophy Cupcakes

Panelist

Jennifer has been baking and party-making since she leveraged Grandma’s pumpkin roll recipe into 4-H blue ribbons as a little girl. As an adult, she became dessert creator extraordinaire to her friends, baking up desserts for countless baby showers, birthday parties, and weddings. Jennifer combined her personal and professional baking experience with a nutrition degree from Bastyr University, where she did not become a sworn enemy of sugar, but rather learned the importance of quality ingredients—a trademark that infuses her baking today.

In 2007, Jennifer and her husband Michael Williamson flipped on the vintage schoolhouse lights at the first Trophy in Wallingford Center, and Seattleites seeking a premier dessert destination lined up. Customers and press praised Jennifer’s cupcakes, and Martha Stewart lauded them as “utterly delicious.” Two additional locations (University Village and The Bravern in Bellevue), and a baby boy (Fleetwood) later, Jennifer runs around a lot these days, but can most often be found dreaming of and testing whimsical flavors like Caramel Apple and Piña Colada to add to her always creative and dependably delectable desserts.

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Debra Music

Theo Chocolate

Panelist

In 2004, Debra Music took a 3,000 mile leap of faith and moved from her home in the northeast to Seattle to launch Theo Chocolate alongside Theo CEO Joe Whinney.

Seven chocolate-filled years later as Vice President of Sales and Marketing, she continues to ensure that the company is firmly rooted in its commitment to having a positive impact both globally and locally, by spreading the gospel of organic, fair trade chocolate while creating a model for sustainable business. Theo’s brand values reflect the core belief that all life on our planet is interconnected, and that doing well in the world is inextricably linked with doing good.
Debra holds a BA in philosophy and an M Ed in developmental psychology. Prior to her work at Theo she spent many years as a strategic brand and cause-related marketing consultant for both Fortune 100 companies and public health care systems in the US and abroad.

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Chris Pearson

Thesis Theme

Speaker

Chris Pearson is a relentless learner with an energetic speaking style and an obvious passion for knowledge. He's also a software developer—his Thesis Theme Framework for WordPress has over 40,000 users and is the backbone for hundreds of thousands of websites.

Chris is dedicated to making easy-to-comprehend web design tools for newbies and ninjas; he continues to offer insanely valuable insights and tools to those follow the DIY Themes blog.

Since late 2005, Chris has been building websites and forging a presence online, and as time has passed, he became obsessed with finding better and more efficient ways to do these things. The goal is an easy to use platform that enables users to launch their content with as little friction as possible.

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Derek Halpern

Social Triggers

Speaker

Derek burst onto the marketing scene in 2011, and built the wildly popular marketing blog Social Triggers. Known for his no-nonsense approach to getting traffic, gaining leads, and making sales, Derek has been told that he gives “insanely practical advice” that almost anyone can implement.

Derek is also known for managing all of the marketing efforts for the world-class Thesis Theme Framework. Prior to that, he was “behind the scenes” of several popular blogs, one of which attracted more than 1,000,000 views in a single day.

More specifically, he uses the perfect blend of data driven marketing (conversion rates, academic research, and personal case studies) and content marketing to get traffic, attract customers, and sell products online.

 

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Michelle Brodereick

Uber

Speaker

Michelle has calculated ROI, launched direct mail campaigns, A/B tested and setup loyalty programs at large companies like Continental Airlines, Gap Inc, and Yahoo. She has also painted cities in hundreds of thousands of "People Love us on Yelp!" stickers, got real estate agents tweeting en masse, thrown elaborate events that generate buzz, and executed street marketing shenanigans that received media attention (the good kind) at startups like Yelp and Redfin. She is currently in the process of "disrupting" the transportation industry by bringing Uber to Seattle.

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Adam Brown

2R Productions

Speaker Panelist

Adam is a dedicated film producer with a diverse background in content creation, media campaigns, digital marketing and event management. He graduated from Western Washington University in 2006 with a degree in Communication and Journalism, writing articles for magazines such as Klipsun, What's Up! and The Planet while playing guitar in local rock, funk and hip-hop bands. After moving back to the Seattle area and gaining experience in marketing positions with IntelliTax Software, Loud Technologies and Microsoft, he became Media Director for the nonprofit group Save Our Sonics in 2007.

In 2009, he produced, co-wrote and co-edited the Webby Award-winning feature documentary film Sonicsgate: Requiem for a Team (2009), going on to start up Press and Promotion later that year. In addition to creating content for his corporate clients, Adam is currently producing several independent film projects.

Adam continues to lead the media campaign for the Sonicsgate movement, utilizing both traditional and social media to build a loyal following.

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Jason Reid

2R Productions

Speaker Panelist

Jason has worked in film and video production in Seattle, where he was born and raised, for the past 8 years. He attended the University of Washington and graduated in 2000 with distinction and a double major in Cinema Studies and Comparative Literature.

Jason now owns his own production company, 2R Productions, and works with companies such as Microsoft, Costco, ZAAZ and The New York Times. In the past 5 years, he has amassed a large body of creative work consisting of a narrative feature comedy titled Haymaker and Sally (2007), a Telly Award-winning medical instruction film called Critical 72 (2008), the Webby Award-winning documentary Sonicsgate: Requiem for a Team (2009) and the Emmy® Award-winning documentary Man Zou: Beijing to Shanghai (2010), as well as several short narrative films and music videos that he has produced, directed and/or edited.  

Jason is the face of the movement to bring the Sonics back to Seattle, having done hundreds of local and national media appearances on the topic, and he continues.

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Colleen Wainwright

The Communicatrix

Speaker

Colleen speaks to organizations (and the people who comprise them) about how to connect more effectively with their right people by using a mix of common sense, tried-and-true marketing practices and, where applicable, that consarned new media all the kids were talking about ten minutes ago, while you were out of the room.

Her presentations are jam-packed with a lively blend of solid theory and actionable information, served up in stories, real-life examples and custom graphics rather than hateful bullet points. In other words, they neither under- nor overwhelm, but communicate useful information in a way that leaves you excited about the possibilities the future holds in store. Good stuff!

She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade® and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction and the rest of it horsing around on the Internet.

These days, between writing, speaking, and consulting, Miss Wainwright cobbles together a living in the communications arts from her world HQ in an undisclosed section of Los Angeles proper.
 

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